Days after China issued its first ever pollution ‘red alert’, a Canadian company took the advantage of the crisis by selling cans of ‘fresh clean air and oxygen’. Alberta-based Vitality Air is selling aluminium cans of “fresh clean air and oxygen” from the picturesque Rocky Mountains for around $10 to $20 each.
Vitality Air’s China representative Harrison Wang told Mail Online that they sold out almost instantly after marketing the product on China’s e-commerce website Taobao. They’ll be sending another 700 bottles to China in the coming weeks, topping their first 500-bottle shipment.
“We have sold everything, and we now have a bunch of customers and people wanting to be our distributors,” Harrison said.
Founders Moses Lam and Troy Paquette admitted to Canadian media that the project first started as a joke, selling their first sealable food bag of air for 99 cents on eBay. The then sold a second bag that raked in $168 Canadian dollars ($122).
They launched Vitality Air shortly afterward.
“The truth is we’ve begun to appreciate the clean, pure and refreshing taste of quality water,” the website reads. “Air is going the same way.”
“Just like bottled water, premium air is a growing industry because people are noticing the difference.”
Vitality Air says the company fills massive cans of compressed air from the Rocky Mountains around Banff and Lake Louise before dispensing it into retail canisters that are then shipped worldwide.