DDUGJY. That is not gibberish. It’s an acronym worth a cool Rs. 43,033 crore. The ‘Deendayal Upadhayaya Gram Jyoti Yojana’ (DDUGJY) signed, sealed and passed by the Indian Cabinet in November 2014 aims to facilitate the judicious rostering of supply to agricultural and non-agricultural consumers, along with strengthening and augmenting the sub-transmission and distribution of infrastructure in rural areas.
The choice of nomenclature is part of Prime Minister Modi and the Bhartiya Janata Party’s attempts to reach back into hallowed antiquity, and touch upon the history of the party and associated organisations, the extended Sangh Parivar. Their modus operandi is going heavy on symbolism.
A show of said symbolism, is the reason Prime Minister Modi’s speech marking the BJP’s first year in power is being made from ‘Deen Dayal Dham’ a rally ground in the village of Nagla Chandrabhan, Mathura district. The birthplace of Pandit Deendayal Upadhayaya.

