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How Modi’s ‘New Middle Class’ Focus Made Caste Equations Redundant

The restive lower middle class has now taken fancy to religion-based identity, as opposed to caste-based identity.

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  • Search interest in Bhojpuri cinema has been consistently rising since 2014 and it raced ahead of even Bollywood in 2018, as per a Mint report.
  • Haryana’s dance sensation Sapna Chaudhary is reported to have featured in Google’s top searches for two consecutive years, beginning 2017.
  • According to Business Today, “in the past two years, viewership of Bhojpuri channels has gone up by a whopping 134 percent, while Assamese and Odiya channels have witnessed a viewership increase of 125 percent and 89 percent respectively.”
  • The expansion of viewership of content in regional languages is much higher than Hindi or English.

These are just some of the many snippets of new India, that follow no convention, is experimental, is perhaps not well versed with English and therefore contemptuous to the associated markers (liberalism and whatever it stands for, perhaps), consumes a lot of internet data, and is searching for a new identity.

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