With only a few days left for Maharashtra to vote in the Assembly polls, campaigning by all parties has reached its crescendo. While the election results will be announced on 24 October, social media will offer a clue on who’s leading.
The Quint analysed the performance of Maharashtra’s four major parties – Shiv Sena, Bharatiya Janata Party (BJP), Indian National Congress (INC) & Nationalist Congress Party – on social media platforms like Facebook, Instagram and Twitter.
For the purpose of analysis we chose a three-week period starting from 21 September, when the polling dates were announced, to 12 October.
Since Shiv Sena and NCP are primarily Maharashtra-based, their official social media accounts were compared to the accounts of BJP and Congress’ Maharashtra state units.