Bereft of a solid electoral base in politically crucial Uttar Pradesh, the Congress is attempting to build one by targeting a secular constituency of farmers. Party Vice President Rahul Gandhi is set to embark on an arduous 2,500-km-long door-to-door padyatra beginning 6 September from Deoria in eastern UP. Called the Deoria-Delhi Kisan Padyatra, the long march will culminate with a farmers’ rally in Delhi on 2 October.
This is perhaps the first serious attempt by a seemingly laggard party to launch an outreach programme on such a massive scale to breathe new life into it with elections scheduled for next summer. In recent elections, the Congress was seen lagging in launching election campaigns using new technological tools.

