‘Behenji Ko Aane Do’: BSP Embraces Social Media to Woo Voters

Along with campaigning on the ground, BSP is also making its presence felt on social media for the first time.

With political parties going all-out to woo voters in UP, BSP chief Mayawati does not want to be left behind in the race. Along with campaigning in the midst of voters, BSP has also decided to make its presence felt on social media.

The BSP is leveraging social media to project Mayawati as someone who boost the law and order situation, education and employment opportunities.

• BSP roped in Bollywood singers to croon campaign songs
  
• ‘Behenji ko aane do’ slogan on social media along with tweets
  
• Wooing voters through YouTube videos
  
• BSP has never used social media so actively for campaigning
  
• BSP wants to show that the party is pro-growth