Cab-hailing app Uber has hiked fares of its entry-level offering UberGo by up to 15 percent in Delhi-NCR.
The US-based firm has increased ride time charge by up to 50 percent. This means cab riders will now have to pay Rs 1.5 per minute instead of Re 1 they were paying earlier.
Uber now charges Rs 6 per km up to 20 km and Rs 12 per km thereafter.
The ride time charges – calculated on the basis of the total time of the ride – for UberPOOL and UberX have also been hiked to Rs 1.5 per minute.
When contacted, an Uber spokesperson said:
Starting January 5 2017, we have made some changes to our pricing structure in Delhi- NCR in order to serve the city better.
Last year, Uber had introduced 'upfront fares', under which the company calculates and shows rates depending on expected time and distance of travel and local traffic. The fares fluctuate due to demand.
Affordable pricing has been one of the important factors driving the uptake of on-demand taxi services in the country.
Uber engaged in an intense battle in the Indian market with local rival Ola as well as radio taxi operators like Meru.
The company, which operates in 29 Indian cities, counts India as its second-largest market after the US.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)