Royal Enfield, the two-wheeler division of Eicher Motors has unveiled a range of limited edition bikes, inspired by the ‘despatch riders’ of the World Wars, which will be sold online only.
The Chennai-based firm, which sells various models including Bullet, Classic and Thunderbird, plans to introduce the limited edition motorcycles and new collection of gears and accessories in domestic and international markets.
These bikes can be booked online from our gear stores and deliveries would begin by July 15.
– Royal Enfield CEO Siddhartha Lal
Commenting on the limited edition range, which is based on Classic 500 model, he said that only 600 units of the range would be rolled out and would be available for sale.
The bikes, which are based on riders who relayed vital information between headquarters and ground forces through the World Wars, would be available in three colours with the company planning to roll out 200 units of each colour.
Besides the bike, the World War-inspired range includes gears and accessories such as leather jackets and shoes with ankle guards.
These would also be available at around 50 international markets where the company is present currently, he added.