Making a comeback, PR veteran and former corporate lobbyist, Niira Radia, has ventured into the healthcare business through a new entity, Nayati Healthcare, whose first hospital was inaugurated in Mathura on Sunday by Ratan Tata.
Inaugurating the 351-bed multi super specialty hospital, Mr Tata said, “It is heartening to see a full-fledged specialty hospital being established in Mathura with considerable personal sacrifice, driven by passion and a genuine desire to serve the community.”
The hospital would provide “much needed medical help and health care facilities for the people of the region”, the Tata Group chairman emeritus said.
Ms Radia said the hospital is poised to serve not only the population of Western Uttar Pradesh, but will be the centre of excellence for the whole of North India.
The hospital would aim to reduce the physical, emotional and economic burden of illness that blights the life of ordinary people in tier II and tier III towns by taking treatment to the patients, she added.
Nayati Healthcare & Research, a multi super specialty healthcare chain, has decided to start operations in Tier II and Tier III cities.
Ms Radia, once known as an influential corporate lobbyist, had landed in controversy few years ago, following the leak of her alleged taped conversations with prominent politicians, businessmen and media persons.
Subsequently, she wound up her PR business comprising, among others, entities of Vaishnavi Corporate Communications, which handled various clients including the Tata Group and Unitech, and of Neucom Consulting which managed the account of Mukesh Ambani-led Reliance Industries.
When asked about her past experiences, Ms Radia asserted that she had no regrets.
“I was never a corporate communications person, never a corporate lobbyist as they keep on calling me... Success has a price but I don’t have any regrets,” Radia said.
“Do I regret (that I was) in the corporate space? I think it was a huge learning,” she noted.
Talking about her business model, Ms Radia said it would have to be “economies of scale... It is all about people”.
“We have to be sensitive to affordability,” she said, adding that the entity had not slashed prices but was only being sensible when it comes to pricing.
On the financial aspect of the venture, Radia said she was “very cautious” and that she was taking support of bank loans. However, specific details were not disclosed.
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