ADVERTISEMENTREMOVE AD

Modi Govt Spent Rs 10 Crore on Demonetisation Ad Campaign: Report

The govt has spent Rs 10 crore on a currency ban ad campaign, including billboards, print ads, & radio commercials. 

Updated
India
2 min read
story-hero-img
i
Aa
Aa
Small
Aa
Medium
Aa
Large
Hindi Female

It has been eleven days since Prime Minister Narendra Modi suddenly announced his decision to demonetise Rs 500 and Rs 1000 notes.

Those who are routinely queueing at banks and ATMs must have also noticed Prime Minister Narendra Modi’s face stretched across billboards carrying the message of demonetisation.

The govt has spent Rs 10 crore on a currency ban ad campaign, including billboards, print ads, & radio commercials. 
(Photo Courtesy: Twitter)
The ads contain details of how to get old currencies exchanges along with messages such as “My money is safe” and “People with integrity need not be scared” to ensure people don’t panic at the idea of demonetisation.

A report published in Live Mint says the billboard advertisements are a part of the promotional campaign of the demonetising drive. The NDA alliance allegedly spent Rs 10 crore on these advertisements which include ads on print media and radio commercials.

The govt has spent Rs 10 crore on a currency ban ad campaign, including billboards, print ads, & radio commercials. 
(Photo Courtesy: Twitter)

Quoting an unnamed sources, the report said that expenditure on demonetisation is lesser than ads of other government schemes such as Swachh Bharat Abhiyan for which the government allegedly paid Rs 100 crore.

This expenditure was 23 percent of the total advertising budget of Rs 170 crore allotted to the ministry of information and broadcasting.

(Source: Live Mint)

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

0

Read Latest News and Breaking News at The Quint, browse for more from news and india

ADVERTISEMENTREMOVE AD
Published: 
Speaking truth to power requires allies like you.
Become a Member
3 months
12 months
12 months
Check Member Benefits
Read More
×
×