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Jayalalithaa Launches ‘Amma Call Centre’ for Addressing Complaints

Jayalalithaa has launched a round-the-clock call centre to ensure fast response to her people’s grievances. 

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Tamil Nadu Chief Minister Jayaram Jayalalithaa has launched a round-the-clock call centre for ensuring fast response to grievances, in an initiative aimed at quick delivery of government services.

The ‘Amma Call Centre’, which will work all through the year, was launched in Chennai through video-conferencing.

Jayalalithaa is fondly addressed as ‘Amma’ (mother) by her supporters and her government is already running many initiatives named after her, including the hugely popular ‘Amma Canteens’ which provide subsidised food, and ‘Amma Mineral Water’, among others.

The latest initiative was aimed at ensuring quick response to people’s grievances where in they can dial toll-free number ‘1100’ at any point of time in the day...the Chief Minister’s Special Cell is already involved in addressing people’s issues by referring petitions and letters to departments concerned and this is an effort to further quicken the process.

Tamil Nadu government release

The details of the callers and their issues will be be registered online and referred to the relevant department for action. Callers will also be informed of the details through SMS .

The action taken on the grievance will also be shared with the caller through SMS.

Equipped with latest technology like Computer Telephony Integration and Voice Logger System, the centre will initially handle upto 15,000 calls a day, with 138 operators recruited for the purpose.

Their numbers will be expanded based on the requirement, the release added.

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