If you’re in the national capital, you’ve probably spotted the bright yellow metro station near IIT-Delhi. Yes, the one with the letters FIITJEE plastered all over it in bright red.
The branding, a part of the Delhi Metro Rail Corporation’s scheme to auction metro station names to private and public sector companies, has drawn criticism from residents and IIT students alike.
Students were quick to point out that there is no relation between IIT and FIIT JEE – the latter being a coaching institute franchise that helps prepare aspirants for the Joint Entrance Exam for admission into various courses in the 31 National Institutes of Technology and 23 IIITs.
V Ramgopal Rao, Director of IIT-Delhi said as much to ANI:
This has led to many parents, alumni, and prospective students asking us whether we have tied up with the coaching institute, which is unacceptable and misleading. We have moved the court on this.V Ramgopal Rao, Director, IIT to ANI
The Quint visited IIT-Delhi to ask students about the new station.
While almost all of the students we talked to said that it would create confusion on many levels, some applauded FIITJEE for their business strategy.
The metro station is a part of the 24.82-km Kalkaji Mandir-Janakpuri West stretch of Delhi Metro's Magenta Line that was officially thrown open on 29 May.
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