Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow

Times Now’s editorial stance against Team India after their World Cup exit didn’t go down well with a nation of cricket crazy fans.

Updated
India
2 min read
Screenshots of Times Now’s post semi-finals coverage. (Courtesy: Twitter)

For once, it seems Dhoni and team might return to India without abuse for not winning the World Cup. All because Times Now’s post-match coverage was so harsh that their criticism actually turned the tide of sentiment in favour of the Men in Blue.

It all began when the news channel reacted to Team India’s exit with a #ShamedInSydney hashtag and a marathon panel discussion that was mostly critical of the players.

Some of the keywords that flashed on the screen during the broadcast were - ‘shamed’, ‘silly’, ‘disgraced’, ‘flop’.

Times Now’s ticker flashed lines such as ‘Team India Let Down Billion People’.

The Twitterati responded. With vengeance and disgust.

Instead of the channel’s hashtag, it was #ShameOnTimesNow that was the top trending hashtag. Over 2,02,650 tweets later (and still counting), it remains a top Twitter trend in India.

Screenshot of Twitter’s trends taken at 8am on 27th March shows there were 2,02,650 tweets on #ShameOnTimesNow and and 36,866 tweets on Arnab.
Screenshot of Twitter’s trends taken at 8am on 27th March shows there were 2,02,650 tweets on #ShameOnTimesNow and and 36,866 tweets on Arnab.
Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow
Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow
Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow
Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow
Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow

Public broadcaster Doordarshan was classier in its approach.

Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow

The impact was evident. Times Now visibly tempered their tone down.

Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow
Over 2 Lakh Tweets and Counting, Say #ShameOnTimesNow

The channel and its Editor-In-Chief Arnab Goswami have lately been under scrutiny for their editorial stance.

Social media scrutiny has made media organisations more accountable and reactive to public sentiments but the same platforms are also used to display misogynist views and rants, such as the ones blaming actress Anushka Sharma for her partner Virat Kohli’s bad performance in the semi-finals.

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