Govt to Set Up Social Media Monitoring Mechanism for All Districts
Health Minister C Vijaya Baskar inaugurated the social media initiative on Wednesday
Health Minister C Vijaya Baskar inaugurated the social media initiative on Wednesday(Photo: iStock)

Govt to Set Up Social Media Monitoring Mechanism for All Districts

The Information and Broadcasting Ministry has decided to set up a social media communication hub to monitor online content across India's 716 districts, The Times of India reported.

The ministry's internet monitoring mechanism will be able to read, contextualise and respond to content in most Indian and foreign languages, with the help of a tool. The Times of India said that the mechanism will get a “360 degree view of customers by integrating customer relationship management data with social profiles.”

This is being implemented through the BECIL, the ministry’s broadcast engineering arm. They will also keep an eye on the spread of fake and incorrect information and conduct perception analysis on many events. They will generate at least six reports daily.  

The BECIL's request for proposal to identify the service provider defines the need of a social media analytical tool.

The Times of India quoted the agency as saying, "A technology platform is needed to collect digital media chatter from all core social media platforms as well as digital platforms like news, blogs and forums along with a proprietary mobile insights platform in a single system providing real time insights, metrics and other valuable data. The platform will be deployed in the private data centre and will need to integrate with the mobile platform database for a seamless view across all data platforms.”

The tool will have the capability to crawl the worldwide web and social media to monitor and analyse trends. The tool will also be able to categorise positive, negative and neutral social media conversations."

TOI further cited sources in the government as saying that the ministry has sanctioned Rs 20 crore for the project.
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(With inputs from The Times of India)

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