‘Be You’: Bengaluru Is the 1st Indian City to Get Its Own Logo
The wait is finally over. The official logo for Bengaluru city is out.
The logo, which was chosen by a panel of experts, was unveiled on Sunday at the Namma Bengaluru Habba at the Vidhana Soudha by the state tourism minister Priyank Kharge.
The red and black logo is part English and part Kannada.
Incidentally, the logo for the city was a crowdsourced one made by Bengalureans themselves.
Vinod Kumar, creative designer at Nammur, the group whose logo made the cut, said:
"We wanted the ‘Be’ and ‘u’ to stand out,” Vinod added.
Elaborating on the thought behind the idea, Vinod explained, “We do not want to imply or impose anything on people — ‘this is our culture, this is our heritage’. I think Bangalore has a very vibrant, vivid open culture which allows people to do whatever they want. It does not restrict your freedom. ‘Be’ and ‘u’ represents ‘be you’.
As part of Sunday’s programme, the iconic state assembly structure was made available to the general public for Habba, a one-of-a-kind traffic-free street festival. The event will also feature live performances, storytelling sessions and interactive workshops.
To push for organic farming and millets, food stalls will be set up and flea markets will be selling eco-friendly articles like terracotta jewellery.
The Karnataka Department of Tourism led by Minister Priyank Kharge wants the logo to establish Brand Bengaluru, thereby leaving its footprint on the global tourist map.
(Breathe In, Breathe Out: Are you finding it tough to breathe polluted air? Join hands with FIT in partnership with #MyRightToBreathe to find a solution to pollution. Send in your suggestions to firstname.lastname@example.org or WhatsApp @ +919999008335)
(The Quint is now on WhatsApp. To receive handpicked stories on topics you care about, subscribe to our WhatsApp services. Just go to TheQuint.com/WhatsApp and hit the Subscribe button.)