ADVERTISEMENTREMOVE AD

Amma-Branding Exercise: Couples Wear Jaya Bands At Their Wedding

While Amma was not present in person to bless the newly weds, her presence was more than evident at the occasion.

Published
India
1 min read
story-hero-img
i
Aa
Aa
Small
Aa
Medium
Aa
Large
Hindi Female

The long list of Amma-branded products and services – from the successful Amma Canteens to Amma Cements and the much-criticised Amma relief material for TN floods – has made sure that Amma is everywhere in Tamil Nadu.

And now, she is at weddings too, right on the foreheads of couples getting married.

ADVERTISEMENTREMOVE AD
 While Amma was not present in person to bless the newly weds, her presence was more than evident at the occasion.
Mass wedding ceremony. (Photo Courtesy: The News Minute)

Celebrations to mark the AIADMK chief and Tamil Nadu Chief Minister J Jayalalithaa’s 68th birthday, which falls on February 24, have already begun in Tamil Nadu.

One such event was held on Friday when AIADMK cadre organised a mass marriage ceremony in Udumalaipettai in Coimbatore, where 68 marriages were conducted for her 68th birthday.

 While Amma was not present in person to bless the newly weds, her presence was more than evident at the occasion.
Amma’s presence was more than evident at the wedding ceremony. (Photo Courtesy: The News Minute)

While Amma was not present in person to bless the newly weds, her presence was more than evident at the occasion.

The party cadre made sure Amma would oversee the weddings in the form of bands, which bore her picture, that couples wore on their foreheads.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

0

Read Latest News and Breaking News at The Quint, browse for more from news and india

Topics:  Jayalalithaa   Tamil Nadu   Mass Wedding 

Speaking truth to power requires allies like you.
Become a Member
3 months
12 months
12 months
Check Member Benefits
Read More
×
×