New Delhi, March 12 (IANS) Indian Premier League (IPL) defending champions Mumbai Indians on Monday signed up with online travel company Goibibo as their principal sponsors for one year, according to a statement from the franchise.
As part of the partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this IPL season, starting April 7.
Commenting on the partnership, Saujanya Shrivastava, Group CMO, MakeMyTrip said: "We are delighted to partner with Mumbai Indians and reach out to millions of IPl and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting events in the country and the association with Mumbai Indians presents a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner."
A Mumbai Indians spokesperson said: "We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians."
The three time IPL champions led by Rohit Sharma will open their campaign in the 2018 edition against Mahendra Singh Dhoni's Chennai Super Kings (CSK) at home on April 7.
(This story was auto-published from a syndicated feed. No part of the story has been edited by The Quint.)
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)