The logo of Make in India was designed by a foreign company’s Indian arm, according to media reports which quoted an RTI reply by the ministry. Similar issues were raised about the logo last year as well.
So is it hypocritical of the government to use a foreign firm for its much touted ‘Make in India’ campaign? The short answer is no.
Simply put, ‘Make in India’ is not the same as Swadeshi. The idea of the campaign is to promote manufacturing in India, not necessarily by Indian companies. So if Toyota, a Japenese company, sets up new manufacturing plants in India it is a success for ‘Make in India’.
And that’s precisely what seems to have happened with the logo.
The Commerce and Industry Ministry said the Make in India logo has been designed by “young Indians”.
Amitabh Kant, Secretary in the Department of Industrial Policy and Promotion (DIPP)The logo has been designed by young Indians led by an Indian creative director. This is the Indian subsidiary of W&K (Weiden+Kennedy).
So the logo was designed right here, by the INDIAN arm of an international firm.
Earlier too, the government had dismissed the reports that the logo was inspired by a Swiss bank advertisement, saying the symbol has a ‘vibrant and dynamic’ lion as against a ‘dull and boring’ picture in the Swiss ad campaign.
(With inputs from PTI)