ADVERTISEMENTREMOVE AD

Mahesh Babu named brand ambassador of Protinex

Mahesh Babu named brand ambassador of Protinex

Published
Hot News
1 min read
story-hero-img
i
Aa
Aa
Small
Aa
Medium
Aa
Large
Hindi Female
ADVERTISEMENTREMOVE AD
Chennai, Feb 26 (IANS) Superstar Mahesh Babu has been roped in as the ambassador for the protein brand Protinex.In line with its mission ‘to educate Indians about the relevance of protein daily', Mahesh Babu will be the face of the brand and would feature in its key brand campaigns and initiatives, read a statement."In today's busy lifestyle, protein is an important nutrient for growth and maintaining an active lifestyle. In fact, I make sure that my daily diet has adequate protein, and Protinex is a key enabler to achieve this," said Mahesh Babu.Commenting on this endorsement, Himanshu Bakshi, Director- Marketing, Danone India said: "More than 70 per cent urban Indian diets are protein deficient, in fact 93 per cent of Indians are unaware of their ideal protein requirement and believe that they are getting enough protein in their diet. "South is a highly penetrated region for health food drinks category with multiple established brands. With the intent to reach as many people as possible, Telugu superstar Mahesh Babu was an obvious choice. He is widely admired by audience across age groups and reasonates very well with brand's promise," Bakshi added.--IANSks/nv/bg

(This story was auto-published from a syndicated feed. No part of the story has been edited by The Quint.)

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

0

Read Latest News and Breaking News at The Quint, browse for more from news and hot-news

Topics:  ians 

ADVERTISEMENTREMOVE AD
Speaking truth to power requires allies like you.
Become a Member
3 months
12 months
12 months
Check Member Benefits
Read More
ADVERTISEMENT
×
×