For as many as two hundred million users who have installed ad-blocker tools on their desktops, advertisements are clearly an irritant. But they are also one of the main ways in which websites monetise themselves.
The ongoing tussle between sites and ad-blockers was taken forward by social media giant Facebook, who announced that it’s going to block these softwares.
Talking about the ad wars and how Facebook’s decision will impact both users and content creators, Raghav Bahl, Founder of Quintillion Media spoke to Al Jazeera English.
“If content has to be created, it has a cost. If you are a person who has a huge objection with ads, all I have to say is that if you still want to consume my content, then you have to pay for it,” Bahl told Al Jazeera English.
Bahl also talked about the face-off between advertisers, distributors and content creators and how that’s been going on for decades now.
The end game is the same for everybody. There is a creator, a platform and a consumer and everybody in this chain has to be viable. Facebook is a powerful platform and you can’t argue with that.Raghav Bahl to Al Jazeera English
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