BloombergQuint Launches Digital Live-Streaming Service
BloombergQuint today announced the launch of its digital live-streaming service in India, available on www.bloombergquint.com, the Bloomberg Terminal and BloombergQuint social platforms. At the launch, BloombergQuint live streamed the Bloomberg India Economic Forum on Friday, which featured Arun Jaitley, India’s Finance Minister and Minister of Corporate Affairs as the keynote speaker.
A panel discussion followed with Amitabh Kant, CEO of NITI Aayog (National Institution for Transforming India); Rashesh Shah, Chairman and CEO of Edelweiss Group; Shanti Ekambaram, President – Consumer Banking of Kotak Mahindra Ltd and R Shankar Raman, Whole-time Director & Chief Financial Officer of Larsen & Toubro Ltd.
Starting with pre-market cues and news, the service will provide consumers with live insights into the markets throughout the day, culminating with perspectives and analysis in the evening. The live-streaming service is now available on www.bloombergquint.com and top social platforms, and pending regulatory approvals, will debut on leading cable and DTH platforms.
In 2016, Bloomberg Media partnered with Quintillion Media to form BloombergQuint, a multi-platform brand created to deliver market-moving business and financial news to India’s growing business audience.
“We set out to create India’s premier digitally-led multi-platform media company, so the launch of BloombergQuint’s live-streaming video content on our website is a step in achieving this,” said Justin B Smith, Bloomberg Media Group CEO.
Raghav Bahl, founder of Quintillion Media, added, “Over the last few months, we have combined the best of Bloomberg and Quintillion Media to create what we think is the gold standard in news programming for India. Consumers can look forward to compelling video content on key India market developments and top business news and views, which they can watch in the office, at home or on the go, on their mobile phones.”
BloombergQuint reaches more than 2 million monthly users across its on-site and partner platforms. During Budget 2017, BloombergQuint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space. It was recently rated as the most viewed business news brand on Facebook amongst new-age publishers.
BloombergQuint, a partnership between Bloomberg Media and Quintillion Media, is India’s premier multi-platform business and financial media company.
BloombergQuint harnesses the unrivalled global resources of Bloomberg with Quintillion’s deep market experience in its platform straddling broadcast, digital, live events to serve high quality business news, insights and trends to consumers. Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the World’s leading multi-platform media company for business and finance, which draws on the editorial resources of 2,400 journalists in more than 150 bureaus in 73 countries.
Quintillion Media is one of India’s fastest growing digital content companies. With its flagship product thequint.com in English and Hindi (hindi.thequint.com), it has pioneered a new form of digital journalism and storytelling for the mobile-first, social native consumer. Log onto www.bloombergquint.com and follow us @bloombergquint.
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