The first ever major airline to allow women cabin crew to NOT wear make-up, Virgin Atlantic announced that it is relaxing some of the more restrictive guidelines on how women crew should dress and groom themselves. The make-up-not-compulsory move is being seen as a welcome step by female employees of airlines who often feel that they deal with inequalities in the work place based on gender stereotypes and unfair beauty standards.
“Not only do the new guidelines offer an increased level of comfort, they also provide our team with more choice on how they want to express themselves at work,” Virgin Atalntic’s spokesperson said. “Female cabin crew are no longer required to wear any make-up, if they so choose. They are however, still very welcome to wear any of our existing palette of make-up (including lipstick and foundations) set out in Virgin Atlantic’s guidelines.”