In a First of Its Kind Ad, Dabur's Karwa Chauth Promo Features Lesbian Couple

In what can be described as a first of its kind representation, Dabur's advertisement shows a lesbian couple keeping Karwa Chauth 'fast' for each other.

A Hindu festival, Karwa Chauth is observed by married women for the 'safety, prosperity, happiness, and the long-lasting lives' of their husbands.

The video of the ad shows two young women preparing for their first Karwa Chauth with one applying the brand's bleach on the other's face. Both ask each other why they are fasting.

Well done, Fem/Dabur!

A nice film for a traditional, often-criticized festival by an otherwise conservative brand. pic.twitter.com/gHBTca6jP8

— Abhishek Baxi (@baxiabhishek) October 22, 2021