I’m at the Central Mall waiting in the queue for my billing. The lady at the counter tells the man ahead of me, “On a purchase of Rs 3,000 and above, you get a special 20% off.” The guy smiles and asks, “Why, what’s so special about me?” To which the lady replies dispassionately, “Sir, the discount is for all men. We are commemorating International Men’s Day.” Instead of being happy, the guy shrugs his shoulders and mumbles, “Never knew we had such a day.”
Every year on 8 March, the globally hurrah-ed International Women’s Day, a section of men tweet their hearts out about the lack of a special day dedicated to them. Why, they wonder, why not us? Not fair. Don’t we deserve recognition? Ironically, a majority of tweets by men on International Women’s Day are about International Men’s Day.
For all disgruntled testosterone-loaded twitter handles, there is good news. Hooray – this Monday, 19 November, will be celebrated as International Men’s Day in more than 60 countries.

