Educating People, One TikTok Video At a Time

#EduTok is one of TikTok’s most successful initiatives.

2 min read

TikTok is no longer just about entertainment videos. As part of the #EduTok initiative, more and more people are using the short video platform to create meaningful and educational content.

The aim of #EduTok is to empower TikTok users to create content that inspires and educates and also impacts society in a positive way.

In the above video you saw how #EduTok creators Gunjan, Geet, Dr Animesh and Awal talk about the kind of content they create and how they are benefiting society by sharing their knowledge with others. That exactly is the objective of #EduTok: using knowledge to bring about change.

As an #EduTok creator, you can focus on a variety of themes including education, safety, health, wellness and motivation. A lot of creators draw from their personal experience which makes their content very engaging and relatable. For example: Geet was confined to a wheelchair when she was all of 10, but that didn’t stop her from living life to the fullest. It is this same spirit that reflects in her content as well, that ends up inspiring her over 2 million fans.

Thanks to #EduTok, these creators not only get to share inspiring content, but also build a unique identity for themselves.

#EduTok is one of TikTok’s most successful initiatives and also exemplifies the platform’s commitment to tap into the ocean of knowledge and creativity that India has. This initiative has received an overwhelming response from creators across India.

In a bid to further widen this initiative, the #EduTok program aims to not only support independent creators, but also educational organisations that want to use TikTok to spread knowledge. It also aims to boost digital literacy and skill development across various communities. As for creators, TikTok will help them with traffic boost to their profiles, monetisation opportunities with brands, account verification and more.

In a country such as India, #EduTok has the potential to bring about a knowledge-led revolution. So if you too have knowledge that you want to share with the world, it’s time you start your #EduTok journey.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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