This Children’s Day, #GiftAStory to Your Kids
Families in India are getting smaller by the day, and many children are not growing up near their grandparents anymore. As a result, they’re missing out on perhaps one of the most wonderful experiences of childhood - grandparent stories. It is these stories that impart morals, instil curiosity and mould young minds during their growing up years.
Gone are the days when grandparents would animatedly narrate tales to their grandchildren in their own distinct style. They would fake voices, make use of gestures and often use a combination of languages. These stories had a charm like no other. It breaks your heart a little then that the kids of today are deprived of it for no fault of theirs. But all is not lost. There are grandparents who want to tell stories and children who are more than eager to hear them. All you need is a bridge. So Vodafone decided to do something about this. Before we tell you more, watch this video:
You just saw how Vodafone beautifully lent a helping hand to the dying art of telling stories. With the help of WYP as content partner and storytelling expert Storywallahs, they connected grandparents across India to school kids. The grandparents went all out to make sure their stories were as amusing as possible, including using puppets, donning costumes and making animated gestures and sounds. The kids, in turn, sat wide-eyed in fascination. There was not a dull moment. The kids laughed, sang along in chorus, answered questions and when the session ended, they wanted more. The grandparents too were equally excited to turn storytellers once again. Guess that’s what the magic of stories does to you.
So introduce your kids to the joy of stories, #GiftAStory and make this Children’s Day a memorable one.