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How India Changed the Burger

As the World celebrates International Burger Day, let’s take a bite into how India changed the burger.

Published
Lifestyle
2 min read
(Photo: iStockPhoto)

McDonald’s is the same across the world. The same yellow arch-shaped logo saying ‘M’ and the ever-grinning Ronald McDonald. It’s all very familiar but what comes, as a surprise for foreigners is the taste of the burger in India. Burgers in India have been carefully customised for the desi palates. And obviously, Indians are loving it!

So as the World celebrates International Burger Day, let’s take a bite into how India changed the burger.

I’m lovin it!

(Photo Courtesy: McDonald’s website)
(Photo Courtesy: McDonald’s website)

To lure Indians, McDonald’s launched the tantalising McAloo Tikki burger and gigantic Chicken Maharaja Mac. And it worked. McAloo Tikki is literally an aloo tikki just presented better and considered more hygienic. Maharaja Mac – come on, the name does the trick.

Have it Your Way

(Photo Courtesy: zomato.com/burger-king)
(Photo Courtesy: zomato.com/burger-king)

Chicken Tandoor Grill, Chicken Chilli Cheese, Paneer King Burger, Veg Chilli Cheese and trust us, none of these will feature in the Burger King international menu. Even Burger King had to bow to the desi style.

And if this wasn’t enough, we have our own home grown burgers.

Gupta Burger

(Photo Courtesy: facebook.com/guptabuger)
(Photo Courtesy: facebook.com/guptabuger)

If you’re done with videshi burgers with desi twist then chew on some cheap and delicious roadside burgers. Gupta Burger is anywhere and everywhere. The portable burger cart sells burgers for Rs 10 and Rs 15. Unlike the buns you get in fast-food chains, this one is fried on the tawa. Making it crisp, tasty and giving it a home made feel.

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Jumbo King

(Photo Courtesy: jumboking.co.in)
(Photo Courtesy: jumboking.co.in)

Most of us have had Mumbai’s staple food, Vada Pav. What was being sold on food carts on the streets was vada  sandwiched between a pav. Capitalising on the average Mumbaikar’s love for vada pav, Jumbo King put it on its menu, and wrapped it up in a paper napkin. And the vada pav is selling like hot cakes! at the Jumbo King outlet.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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