How India Changed the Burger
As the World celebrates International Burger Day, let’s take a bite into how India changed the burger.
McDonald’s is the same across the world. The same yellow arch-shaped logo saying ‘M’ and the ever-grinning Ronald McDonald. It’s all very familiar but what comes, as a surprise for foreigners is the taste of the burger in India. Burgers in India have been carefully customised for the desi palates. And obviously, Indians are loving it!
So as the World celebrates International Burger Day, let’s take a bite into how India changed the burger.
I’m lovin it!
To lure Indians, McDonald’s launched the tantalising McAloo Tikki burger and gigantic Chicken Maharaja Mac. And it worked. McAloo Tikki is literally an aloo tikki just presented better and considered more hygienic. Maharaja Mac – come on, the name does the trick.
Have it Your Way
Chicken Tandoor Grill, Chicken Chilli Cheese, Paneer King Burger, Veg Chilli Cheese and trust us, none of these will feature in the Burger King international menu. Even Burger King had to bow to the desi style.
And if this wasn’t enough, we have our own home grown burgers.
If you’re done with videshi burgers with desi twist then chew on some cheap and delicious roadside burgers. Gupta Burger is anywhere and everywhere. The portable burger cart sells burgers for Rs 10 and Rs 15. Unlike the buns you get in fast-food chains, this one is fried on the tawa. Making it crisp, tasty and giving it a home made feel.
Most of us have had Mumbai’s staple food, Vada Pav. What was being sold on food carts on the streets was vada sandwiched between a pav. Capitalising on the average Mumbaikar’s love for vada pav, Jumbo King put it on its menu, and wrapped it up in a paper napkin. And the vada pav is selling like hot cakes! at the Jumbo King outlet.
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