At the forefront of every change, you will find a creator because they are obsessed with progress. They have a bias for action, they flip the script and break boundaries. They are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, creators can inspire others to invent and transform the world around them.
They use their imagination to make something new and shape sport culture, and now it’s our turn to thank them. For a creator, those who inspire, mentor and support them are creators in themselves!
Your creator could be your teammate you’ve been playing with since you were 12, or your mentor who told you how to keep going when the going got too tough for you to handle. It could be your mother who made sure you were up for your 5 am morning practice, your father who made sure you ate before you played the big match, or your sibling you would be present in all games, no matter when or where you played.
On its 70th anniversary, adidas, the original sports brand obsessed with helping athletes make a difference in their game, life and world, wants us to thank our creators - mentors, parents, siblings, friends or fans!
Adidas’ lastest campaign Share Your Stripes urges you to convey gratitude to your creators. Buy two stripes and you get a third one free, which adidas wants you to share with your creator. The offer is valid until 28 June. adidas is committed to supporting creators everywhere and Share Your Stripes is their way of encouraging people to do the same.
So, hurry up. With the likes of Rohit Sharma, Lionel Messi and David Beckham on board to share their stripes, who are we to fall back behind?
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