From a time when these individual fashion posts struggled to find even five readers to now making their writers/stylists into multi-million business owners, this is a story of how fashion buffs stuck to their passion and built their careers out of it. The five fashion blogs you need to mark as your favourites:
Scott Schuman laid the brick for a fashion cum photo blog that bore association with the commoners. He gave up his job as a fashion sales guy and roamed the streets with a digi-cam to capture people for what they were, in turn capturing the myriad facets of fashion as displayed by people walking down the roads of New York. Soon enough his photos became a rage and then his journey moved to capturing miracles of everyday fashion from the world over.
I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process. My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.Scott Schuman, Owner of the fashion blog and book The Sartorialist
Love and Other Bugs
Mumbai-based Kayaan Contractor and Shereen Sikka are two good friends who have also been bound together by their shared love for all things fashion. The duo poses together in their posts giving the blog a different look and also unravelling two trends or tricks for the season. Their USP is their ever-trending #ootd (outfit of the day) which can be your go-to option when in the middle of a fashion fix.
If you have an appetite for humour, then Leandra Medine is going to become your new favourite. Her blog came into being because of a joke she and her friend shared in a street conversation while out shopping. They realised how truly ‘man repelling’ all the fashionable outfits were. Today she has a dominion that makes men the butt of many a joke. Oh, one of her blog sections is called ‘DICK.SHUN.ARY’. There you go.
I really see Man Repeller as an attitude and fashion as a language that we use to connect with other women.Leandra Medine, American author and fashion blogger
Rhea Gupte who is currently based in Goa has blended rustic with polished and dark with lit up. Her blog is for all boho lovers and those who like an unconventional take on fashion. She explores fashion with a sense of depth and although her photos often find exquisite locales as backdrops, the message is always read between the glorious exterior and the sensitive inside story.
The Blonde Salad
Chiara Ferragni, all of 28 has over 3 million followers on Instagram! An Italian who shifted her base to Los Angeles, drove the blog on her aesthetics for style and a sharp business acumen. Boasting the maximum reach any individual fashion blogger has attained till date, she’s as well known in the European capitals of fashion as she is in the States. Today, she’s not only the face of fashion magazines but also has million dollar business partnerships with many global brands. Isn’t that who you’d want to be?