According to Burson Marsteller’s Twiplomacy study 2017, Prime Minister Narendra Modi is the third most followed leader in the world on Twitter, after Pope Francis and US President Donald Trump. With 30 million followers on Twitter, Modi is 74k followers short of beating Trump to second place. His official handle @PMOIndia is at fourth place with 18 million followers, the study observed.
Pope Francis, the highest authority of the Roman Catholic Church, holds the rank of being the most followed leader in the world, with over 33.7 million followers on Twitter. The Pope shot up to the first position after previous holder Barack Obama finished his tenure as the President of the US, during which time he was ‘the uncontested political leader of the digital world’.
Second-Most Influential Leader
Modi is also the second most influential leader, according to Twitter leads, says the report. With 35 million interactions in the last 12 months, Modi’s overall interaction rate is at 0.04%, while Trump tops the list with five times the interaction of Modi’s, and an interaction rate of 0.34%.
The report also observed that Twitter is the most preferred social media platform used by leaders all over the world, with Facebook being the second most preferred. The report noted that leaders from 92% of the UN member nations hold accounts on Twiiter, with a combined audience of 356 million followers.
Similarly, leaders from 88% of the UN member nations have accounts on Facebook, with a combined audience of 283 million followers.
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