Women’s Day: The World Pays Tribute to Women and How

International Women’s Day is a perfect opportunity for brands to talk about their commitment to empowerment.

It’s the 8th of March and on the occasion of the International Women’s Day, we are witnessing a “celebration of women everywhere".

Late last month, a group of French actors, directors, and producers launched the #MaintenantOnAgit (#NowWeAct) campaign to facilitate access to justice for female victims of violence.

The message was brought to the Eiffel Tower in Paris as it was lit up on Wednesday ahead of the International Women’s Day to honor women’s rights and promote the French equivalent of the Time’s Up movement. The French film industry also ramped up its initiatives under the #MeToo movement, last week, just ahead of the César Awards, France’s equivalent to the Oscars, which were held on Friday.