Dear Suistudio,
What makes a woman a powerful dresser?
A sari or a sharp suit?
A man’s clothes have always been correlated with power. Can the traditional tools of power be appropriated here? Can a woman dressed in a man’s clothes project the desired image?
Maybe.
Possibly, the sari can prove to be an impediment here, given how years of patriarchal stifling have reduced it to symbolise the weaker sex.
But, do women need to wield a masculine image to command respect?
You have launched an advertising campaign that seeks to NOT dress men. #NotDressingMen seeks to dress women in clothes traditionally associated with men, relegate men to the background in the process, and turn the tables on the historically favoured sex.
To be noted: The men in the ads are naked and invariably placed in spots that one would deem subservient.