What makes a woman a powerful dresser?
A sari or a sharp suit?
A man’s clothes have always been correlated with power. Can the traditional tools of power be appropriated here? Can a woman dressed in a man’s clothes project the desired image?
Possibly, the sari can prove to be an impediment here, given how years of patriarchal stifling have reduced it to symbolise the weaker sex.
But, do women need to wield a masculine image to command respect?
You have launched an advertising campaign that seeks to NOT dress men. #NotDressingMen seeks to dress women in clothes traditionally associated with men, relegate men to the background in the process, and turn the tables on the historically favoured sex.
To be noted: The men in the ads are naked and invariably placed in spots that one would deem subservient.
So, here’s my question. How can a woman amass real power if she recycles the very tools that were used to oppress her?
The power binary needs to NOT shift. It needs to be DONE AWAY with. Men aren’t the perpetrators here. Regressive schools of thought are. Do we want to put men through the same ordeal we have been put through?
Women want to be treated equally. We don’t want to one-up men. That would never lead to an equal treatment.
A Woman Who Seeks To Be Treated Equally