What’s the Connection Between Ghana and ‘Kumkum Bhagya’?

The series reportedly enjoys huge viewership in Ghana, where it is dubbed in the local Twi language.

1 min read
A still from Kumkum Bhagya.

Everyone knows about how popular Bollywood is beyond Indian shores. But Kumkum Bhagya? Yes, the Zee TV series too enjoys huge popularity abroad, and nowhere more so than in the West African nation of Ghana.

According to a report by The Indian Express, the Ghana under-17 football team is raring to meet the cast of Kumkum Bhagya when they visit Mumbai to play the pre-quarterfinal FIFA World Cup match.

We want to meet and take photos with some of the actors, and even the producer, anyone will do. We don’t mind even if it is for five minutes.
Kwadwo Agyemang, board chairman of the Ghana National Sports Authority

The players’ phones have in fact been confiscated so they don’t stream the series on their phones and get distracted during the games.

The Balaji Telefilms series has been on air in Ghana since November 2015 and is dubbed in the local Twi language. Playing on prime time, it reportedly attracts one of the highest revenues at approximately $6,500 every month per slot.

What’s more, apparently a question on the TV show made its way into a Class 4 English language question paper as well.

Talk about the power of entertainment!

(Source: Indian Express)

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