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Underwear Sales, Fake Pregnancy: Bizarre World of Film Promotions

These days making a film’s promotion strategy is almost as difficult as making the whole film.

Published
Entertainment
3 min read
Underwear Sales, Fake Pregnancy: Bizarre World of Film Promotions

These days, devising a film’s promotion strategy is almost as difficult as making a whole film. While only film posters were used for promotion earlier, now a first-look of an upcoming flick comes with various hashtags and an eye-catching teaser.

The process starts with a dialogue promo and moves on to Boomerang, Snapchat, Dubsmash, title track and then finally comes the most-awaited trailer. And it does not end there. The real game of promotions has just began.

Marketing experts are hired to take advice on unique ways to sell the film before the release. Here are some of the films that were promoted in the most hatke style.

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‘Ghajini’

(Photo: Twitter)

While promoting his film Ghajini, Aamir Khan got a Ghajini makeover done for the staff of big cinema halls across the country.

‘Daawat-e-Ishq’

(Photo: Movie poster)

Without caring much for their diet, Aditya Roy Kapoor and Parineeti Chopra travelled to different cities across India to eat their favourite dishes. Aditya played a chef in the film.

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‘Ra-One’

(Photo: Twitter)

Shah Rukh Khan spent the longest time in promoting his film Ra-One. Did you know the promotions started about a year before the release of the film? And Shah Rukh also launched games related to the film for kids.

‘Two States’

This tweet by Alia Bhatt broke many people’s hearts. However, a closer look revealed that it was not her engagement card, but a way of promoting her new film with Arjun Kapoor, Two States.

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‘Kahaani’

(Photo: Twitter)

Vidya Balan made headlines after she went around promoting Kahaani as a pregnant lady.

‘Bajirao Mastani’

(Photo: Twitter)

Before the release of Bajirao Mastani, Ranveer Singh launched an animated web series called Blazing Bajirao.

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‘Freaky Ali’

(Photo: Twitter)

Spot that thing in Nawazuddin Siddiqui’s hand. Yes, that is an underwear. Siddiqui sold underwears at Hyderabad’s Charminar Bazaar while promoting his film Freaky Ali.

‘Raees’

(Photo: The Quint)

Shah Rukh Khan made a train journey from Mumbai to Delhi to promote his latest film Raees which earned crores at the box office. People crowded at each and every station from Mumbai to Delhi to catch a glimpse of SRK.

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‘Badrinath Ki Dulhania’

Varun Dhawan and Alia Bhat surely found some unique ways to sell their upcoming film Badrinath ki Dulhaniya.

While Madhuri Dixit was seen doing a step for their latest song Tamma Tamma, the duo was also seen reaching destinations for promotion on bikes. Also, Varun Dhawan has changed his name to Varun Badrinathdhawan, only to get some traction.

‘Rangoon’

(Photo: Yogen Shah)

While Saif Ali Khan and Shahid Kapoor are nowhere to be seen, Kangana Ranaut has left no stone unturned in promoting Rangoon. She wore the look that she dons in her new song Bloody hell to her latest promotions. She was also seen travelling in vintage cars to the airport.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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