PK’s Blazing Success in China: Aamir Proves Who The Real Khan Is
Aamir Khan’s PK is blockbuster hit in China, take a look at what went behind making it a success
Salman Khan has been dubbed the biggest star, Shah Rukh Khan has always been referred as King Khan, but it is Aamir Khan who consistently breaks records.
The actor, known to be picky about his projects, has broken box-office records one after another with almost every single release of his. And if you look at the top five highest-grossing Bollywood films of all time (not adjusted to inflation), it is Aamir who accounts for the lion’s share: three out of five top grossers carry his name.
PK, his last release, has become the highest-grossing Indian film in China with cumulative box-office receipts of $5.2 million in just the first weekend. His 3 Idiots also did fabulously well in East Asian markets such as China.
All this is not coincidence. PK’s incredible success is the result of astute planning, a cross-cultural publicity sketch crafted by none other than Aamir.
To dub for Aamir’s voice, the China Film Group appointed Wang Baoqiang, one of the biggest stars of Chinese cinema, having delivered back-to-back hits, including Lost in Thailand, the highest-grossing domestic film at the Chinese box office. To top it all, the Chinese posters of PK carried Wang’s photo as the primary draw. Aamir also travelled with Wang throughout China from May 11 – May 14 to promote the film.
With the Chinese star being so deeply associated with the project, the curiosity value increased manifold. As the buzz heightened, the producers of the film had to release it across 4600 screens in China, much more than the planned 3500 screens.
The premiere was held on the May 13 at Shanghai Art Center, the biggest theatre in Shanghai with a capacity of 1200 people. Jackie Chan and a few other Chinese actors were present too, and the premiere was extensively covered by the Chinese domestic media. Very few know that China has an Aamir Khan Fan Club too, with a membership count of more than 100,000. Members of the fan club were also invited for the grand premiere.
Barring Hollywood tent-poles and action epics, most Chinese box office hits are comedies that are heavy on slapstick humour. A lot can be lost in translation. Which is why some of the humour in PK was altered to suit Chinese tastes. At the time of going to the print, the updated figure of PK’s conquest in China stands at $7.87 million.
This is not all. PK has broken many records since its release. Below are some of the milestones achieved by the film so far.
1. Highest grossing Indian film globally with a cumulative box office of $110 million and counting.
2. Highest grossing movie ever in India with nett of Rs 340 crore.
3. Highest grossing Indian film internationally with a box office of $33 million and counting.
4. Widest International release for an Indian film with a release across 5400 screens with many more countries yet to release.
5. Highest grossing foreign language movie in North America for 2014.
6. Highest grossing Indian movie ever in North America and the first Indian film to cross the $10 million mark with a box office of $10.6 million.
7. Highest grossing Indian movie in Australia, New Zealand and Pakistan.
8. Historic overseas gross – $ 33.76 million with several territories like Japan, South Korea, Hong Kong yet to release.
(The Quint is available on Telegram. For handpicked stories every day, subscribe to us on Telegram)
Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox.