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Binge-Watch Discovery’s New ‘Jeet’ Channel Exclusively on Netflix

Netflix will reportedly pay a license fee to Discovery to access its Jeet library.

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Discovery is set to launch a new mass entertainment channel next month called Jeet with general entertainment shows in Hindu, which will also be broadcast in Tamil and Telugu.

According to a report in Business Standard, Discovery has also signed an exclusive contract with Netflix to cater to a digital audience as well. Netflix, as its exclusive global over-the-top (OTT) partner will pay a license fee to Discovery. Though not immediately after it’s aired, the shows will be available on Netflix.

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According to the report, Karan Bajaj who is the senior vice-president and general manager, South Asia, Discovery Communications India said, “Netflix will pay a license fee to Discovery to access its Jeet library”.

“The deal ensures that Jeet’s content will be available to audiences across markets. Those interested in the content can binge-watch each series after it is aired on the channel”.
Karan Bajaj

“India has around 250 million television households, of which the top 15-20 million are familiar with us and watch us keenly. They are also digitally-savvy and our strategy there would be to use a digital pivot to reach them. With Jeet, we are tapping the next rung, which consists of around 120 million households,” Bajaj said.

A show based on the life of yoga guru Ramdev, another on the Battle of Saragarhi, and a fictional story, Mere Papa Hero Hiralal are set to be released on Netflix.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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Topics:  discovery   Netflix Original 

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