While Maari 2 has been panned by critics and audience alike, the “Rowdy Baby” song from the film, in which we saw actor Sai Pallavi outperforming Dhanush, has achieved the feat of hitting the Billboard YouTube chart, ranked number 4 in its list of popular YouTube songs.
The song, choreographed by Prabhu Deva, has more than 790,00,000 views and counting, with 9 lakh ‘likes’ on its official YouTube video. The catchy number sung by Dhanush and Dhee has become a rage.
In the song, Sai Pallavi, known for her amazing dancing skills, yet again proves her mettle and dances with such ease, making it hard for the viewers to take their eyes off her. Sai Pallavi’s dance moves have become viral with many youngsters trying to emulate her on their TikTok videos.
This is the second viral song for Dhanush after his “Why this Kolaveri di”, which released in November 2016 and transcended all languages to create a unique record on YouTube surpassing 100 million views. While this record was created in collaboration with composer Anirudh Ravichander, who was a debutant then, “Rowdy Baby” marks the association of Dhanush with Yuvan Shankar Raja after almost a decade.
The lyrics for the song that are funny and mostly without logic (for instance: one plus one... two mama... you plus me... three mama...) were written by Dhanush himself. It seems the actor-lyricist has undoubtedly cracked the secret to making a song go viral.
Maari 2, a sequel to the 2015 film Maari, featured Dhanush, Sai Pallavi, Varalaxmi Sarathkumar, Tovino Thomas and Krishna and hit the screens on December 21. However, the film was slammed by critics, who said that it had joined the list of unsuccessful sequels released in the same year, and also lamented that the Maari elements (where Dhanush was seen as an unapologetic thug) were missing in the film.
(This story has been produced by arrangement with The News Minute.)
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)