Being Alyque Padamsee: The Liril Girl Is Back Under the Waterfall

The Liril girl makes a comeback and we relive the first ever Liril ad which took the country by storm

1 min read

Ad guru Alyque Padamsee’s wise words were, “Never ever take the girl out of the waterfall!” and 20 years later - the Liril girl is back where she belongs - under a new waterfall. The creative team of the original Liril TV commercial, Alyque Padamsee and ad filmmaker Kailash Surendranath take us through how the original Liril commercial was born.

(This article is from The Quint’s archives and was first published on 21 July 2015. It is now being republished as a tribute to the late Alyque Padamsee who passed away on 17 November 2018.)

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