Race 3-star Salman Khan has launched Being Strong - a fitness equipment range to suit India’s fitness requirements. This is Salman’s second brand venture after Being Human which is a popular apparel label among other things.
Salman is considered one of the most influential fitness icons of India, so this move makes sense. He has entered into a joint association with fitness equipment company Jerai Fitness to launch the new brand.
Salman Khan took to his twitter handle and posted a promo video and tweeted, "Launching @beingstrongind for all your fitness needs! Let’s #BeStrong together! Video Credits: @HaiderKhanMe." Salman is seen flaunting his body and working out on equipment branded with his label.
Jerai Fitness is India’s largest fitness equipment company has been in the business for almost 25 years. Being Strong plans to supply equipment to some of the largest gyms in India and abroad.
Being Strong also intends to create fitness awareness and propagate to the masses the importance of being fit and healthy.
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