After PNB Fraud, PC Terminates Contract With Nirav Modi’s Brand 

In 2017, Priyanka Chopra came on board as the global ambassador for a diamond campaign with Sidharth Malhotra.

Updated
Celebrities
2 min read
Priyanka Chopra was appointed as the global ambassador of the Nirav Modi jewellery brand.

Priyanka Chopra has terminated her contract with jewellery brand Nirav Modi, her spokesperson said, in light of the recent allegations of a Rs 11,400 crore scam that has been levelled against him by Punjab National Bank.

Soon after news of the scam broke, it was reported that the actress, who appears in some of Modi’s jewellery ads, had sued him over the non-payment of her fees. Later, it was reported that she was seeking legal opinion with respect to terminating her contract with the brand.

In 2017, Priyanka Chopra came on board as the global ambassador for a diamond campaign along with actor Sidharth Malhotra.

Malhotra had also reportedly announced his intention to disassociate with the brand till the charges against it are proved wrong.

Nirav Modi.
Nirav Modi.

Well-known in the entertainment industry as well as business circles, the 47-year-old businessman has frequently appeared in international fashion magazines with pictures from his high-street stores.

After the alleged scam was uncovered, his connections with many B-towners like Sonam Kapoor, Nimrat Kaur, Kareena Kapoor and Shilpa Shetty have been revealed. Kaur is known to have launched one of his stores, while many others have worn his collection. Even Hollywood biggies like Kate Winslet have walked the ramp adorned in his jewels. Most of the celebrities are now eager to disaffiliate with him.

A case under the Prevention of Money Laundering Act (PMLA) has been filed against Nirav Modi by the ED.

(With inputs from IANS and Economic Times)

Liked this story? We'll send you more. Subscribe to The Quint's newsletter and get selected stories delivered to your inbox every day. Click to get started.

The Quint is available on Telegram & WhatsApp too, click to join.

Published: 
Stay Updated

Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox.

Join over 120,000 subscribers!