Priya Varrier + Valentine’s Day = Big Business on Social Media

With viral sensations like Priya Varrier, big brands are looking at overnight social media endorsements.

2 min read
Priya Varrier endorses an international brand of chips on social media. 

Gone are the days when making an ad was serious business. You huddled together with creative professionals brainstorming about the right visuals, the right catch-line and not to mention the right cast and crew who could pull off with elan an ad to resonate with the masses. These days, you just latch on to the latest internet sensation.

Take Priya Prakash Varrier for instance. The Malayalam actor, who has been catapulted to dizzying heights of popularity, has also overnight become the face of a couple of big brands on social media. Thanks to her expressions in the Oru Adaar Love song Manikya Malaraya Poovi, the 18-year-old didn’t have to wait for her film to release to become a celebrity, or wait to actually shoot for an ad. All she had to do was what every teenager does these days: shoot herself on the phone and post it on social media. Only this time, she talked about or got photographed with particular brands.

Check out her endorsement for a mobile phone here pitched for Valentine’s Day:


And another one for an international brand of potato wafers:

Clearly, brands are thinking hard and fast, and cashing in on the latest internet trend is a smart way to do business!

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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