As Ekta Kapoor’s long awaited Kasautii Zindagi Kay reboot is gearing up for its premiere, the makers are pulling no stops in promoting the show. In a first of sorts, 23-ft statues of the lead characters have been unveiled all across India. The so called Statue of Love depicts the iconic image of Anurag and Prerna engulfed in her red dupatta.
The makers got different celebrities like Esha Deol, Karanvir Bohra, Vatsal Sheth and Ishi Dutta to unveil the statues in different cities.
They even had the theme song play as the statues were unveiled.
The new Kasautii Zindagi Kay stars Erica Fernandes and Parth Samthaan in the lead roles and will premiere on Star Plus 25 September.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)