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Would Salman Khan Fans Pay 57.5k for an E-Cycle? Amazon Hopes So!

The actor’s Being Human foundation has partnered with Amazon.in to sell its E-cycles online.

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Tubelight might be flickering dismally at the box office but you can’t deny that Salman Khan has a good head for business. He has established Being Human as a huge brand within the span of a few years, and has now hit upon a cool way to retail its latest product - E-cycles.

According to a report by India Today, Being Human is now partnering with Amazon.in to make the two E-Cycles - BH27 and BH12 - available to the masses online.

Being Human E-cycle illustrate a responsible choice for shaping our future, a quality that resonates with dynamic, tech-savvy and new-age Prime members. Prime Day is a special day created for these customers, making it a perfect platform for us to launch Being Human E-cycle. We look forward to a successful Prime Day on Amazon.in.
Chief Executive Officer, Being Human E-Cycle
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The cycles will be launched on Amazon's Prime Day and would be exclusively available to Prime members from 6 pm on Monday, July 10. The BH12 model is priced at Rs 40,323 and the BH27 model at  Rs 57,577.

Salman has of course been spotted several times recently cycling around Mumbai. That too is a smart move considering it’s a direct message to fans as far as the E-cycles are concerned. But really, how many of his fans can afford that kind of money for a cycle?

(Source: India Today)

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Topics:  Salman Khan   Being Human 

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