With massive hits like Dangal and Secret Superstar, Bollywood is having its moment in the sun at the box office in China. But the popularity of Bollywood films in China hasn’t been an overnight phenomenon, the invasion began back in 2011 with Aamir Khan’s 3 Idiots.
Film trade expert Taran Adarsh, who has been keenly observing the marketability of Hindi films in the Chinese market believes that the number of screens that China has plays an important role in the box-office collections that it rakes in.
The YRF film directed by Ali Abbas Zafar is set to hit about 11,000 screens in the country. With E Stars China in charge as the leading distribution company, there will be around 40,000 shows of the film.
Billed as an emotional tale of wrestling redemption, the film is set to release with Chinese subtitles.
“Every time a film releases and a newer set of audience sees it, you get a different perspective altogether. China is a fast growing market for Indian cinema. I’m looking forward to people’s reaction to Sultan there.”Ali Abbas Zafar
After Bajrangi Bhaijaan, Salman Khan’s Sultan also starring Anushka Sharma is set to release in China on 31 August.
Bajrangi Bhaijaan garnered a box office collection of 286 million yuan ($42 million) and emerged the highest-grossing, non-Aamir Khan Indian film in China, reported Global Times.
With inputs from Telegraph India.