Gully Boy to Rope in Rs 15 Cr on Day 1: Film Trade Analyst
Film Trade Analyst Girish Johar has predicted that Gully Boy will ring in Rs 15 cr on the first day itself.
With Zoya Akhtar’s Gully Boy creating a thriving fandom ahead of its release on Thursday, 14 February - it wouldn’t be too surprising if it swept in a grand opening at the box office.
According to film trade analyst Girish Johar, the Ranveer Singh and Alia Bhatt starrer is expected to earn about Rs 15 crore on its opening day itself and will maintain a stronghold thereafter, through a positive word of mouth, The Indian Express reported.
“Gully Boy has created quite a buzz and Ranveer Singh has gone all out promoting the film. Everyone is eagerly waiting for the Zoya Akhtar directorial. Suddenly, the theme of rap has become a craze and the songs of the film are doing their bit. The film is releasing on a Thursday, which is neither a holiday nor a festival day. Although it’s Valentine’s Day, it has no official status. Still, I am expecting the film to do Rs 15 crore business on day one because the youth will definitely go and watch it.”Girish Johar to The Indian Express
“They will be attracted to the film very strongly. Rest is definitely based on the word of mouth,” he added.
Johar also said that Ranveer Singh, who plays ‘Murad’ - is definitely a crowd-puller for the film.
“Ranveer Singh is the draw. I don’t think anyone else would have created this style of hype with the character which he is playing in the film,” he told The Indian Express.
He also said that it was a wise move on Ranveer’s part to promote the film “aggressively” - especially in upcoming metro cities like Lucknow, Kanpur and Agra - in an attempt to attract the youth of the city to watch the film. This is a good strategy, Johar said.
Adding to this, another factor that will work in favour of Gully Boy’s performance at the box office, is the “lacklustre performance of the previous week’s films”.
“There’s a small film, Hum Chaar by Rajshri Films but it poses no competition to Ranveer-Alia starrer. If Gully Boy is done well, it will be a novelty for today’s youth. They have seen hip hop only in the dance films and nothing has been made on this form of music recently,” Johar told The Indian Express.
(With inputs from The Indian Express)
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