‘Gulabo Sitabo’, ‘Gunjan Saxena’ & More All Set for OTT Release

Many films lined up for a 2020 release are now eyeing a digital release.

2 min read
<i>Gulabo Sitabo </i>and <i>Gunjan Saxena: The Kargil Girl </i>are all set to have a digital release

With the coronavirus pandemic taking a heavy toll on the cinema business, many filmmakers have decided to take their projects to video streaming platforms, instead of waiting for a theatrical release.

While Shoojit Sircar’s Gulabo Sitabo starring Ayushmann Khurrana and Amitabh Bachchan has been acquired by Amazon Prime Video for streaming, Akshay Kumar’s horror-comedy Laxxmi Bomb is all set to stream on Disney+ Hotstar.

According to a report in Livemint, other films which are also most likely to premiere on OTT platforms are Vidya Balan-starrer Shakuntala Devi, Karan Johar’s Gunjan Saxena-The Kargil Girl featuring Jahnvi Kapoor, Amitabh Bachchan’s, Jhund and Chehre, and Anurag Basu-directed Ludo starring Abhishek Bachchan, Aditya Roy Kapur, Sanya Malhotra and Fatima Sana Sheikh. T-Series too, is reportedly in talks with Netflix for a digital release of its films like Indoo Ki Jawani starring Kiara Advani and Chhalaan.

The films which are eyeing a digital release, belong to the upper-mid range of films, according to a Bollywood producer.

Tentpoles such as Sooryavanshi and ’83 are anyway out of reach for OTTs and they will push people to theatres whenever they reopen. Hence, the streaming platforms are eyeing films, which would anyway have been second to big films in a theatre.

Bollywood has so far stuck to an eight-week window between the theatrical and digital release, which also helped OTT platforms pick up films after seeing a theatrical validation. However, the same won’t be applicable anymore. These platforms are ready to acquire good content for audiences sitting at home.

Hence, a film like Gulabo Sitabo which would normally sell for ₹20-25 crore to a digital platform post-theatrical release, is now in a position to command more, possibly in excess of ₹30 crore.

Liked this story? We'll send you more. Subscribe to The Quint's newsletter and get selected stories delivered to your inbox every day. Click to get started.

The Quint is available on Telegram & WhatsApp too, click to join.

Stay Updated

Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox.

Join over 120,000 subscribers!