ADVERTISEMENTREMOVE AD

‘Ek Ladki Ko Dekha’ BO: Sonam Starrer Finds Limited Takers 

Will good reviews translate to better business at the box office?

Updated
Bollywood
1 min read
story-hero-img
i
Aa
Aa
Small
Aa
Medium
Aa
Large

Vinod Chopra Films’ latest release Ek Ladki Ko Dekha Toh Aisa Laga has failed to make much of a splash at the box office since its premiere on 1 February. The Sonam Kapoor, Rajkummar Rao, Anil Kapoor starrer “finds limited patronage” according to trade analyst Taran Adarsh. Though “multiplexes of select metros witnessed growth over the weekend, the overall (box office collection) is low”, he noted. The film earned Rs 13.53 crore on its opening weekend.

ADVERTISEMENTREMOVE AD

Vinod Chopra Films’ latest release saw a slow start on day 1 and collected Rs 7.95 crore by day 2. Trade analyst Taran Adarsh observed that the Anil Kapoor, Rajkummar Rao and Sonam Kapoor starrer was better received in metros though collections ought to have been more considering its low earnings on the day of its premiere.

While the film has got good reviews, they are yet to translate to good word-of-mouth and better business.

Ek Ladki Ko Dekha Toh Aisa Laga deals with a lesbian romance, which is a first for a mainstream Bollywood film. Directed by Shelly Chopra Dhar and co-written by Gazal Dhaliwal, Ek Ladki Ko Dekha Toh Aisa Laga is estimated to have been made at a total cost of Rs 35 crore including print and publicity expenses.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

Published: 
Speaking truth to power requires allies like you.
Become a Member
Read More
×
×