The latest thing to have offended Twitterati is Coldplay’s new music video Hymn For The Weekend, featuring vocals by Beyonce. The video, which was shot in Mumbai last year, has got a bunch of social media enthusiasts screaming, “cultural appropriation!”
Yes, the video features every element from a gallery of ‘exotic India’ cliches, but going by that logic, our popular culture (read Bollywood) has been winning the cultural appropriation race by stereotyping the West (and profiting from it) right from Purab Aur Paschim to Namastey London.
Take a look at what the outraged have to say:
But then we had some voices which put some perspective to the other side of all the outrage:
Clearly people on Twitter need to get a life rather than just waiting for the next most trivial thing to angst over.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)