Prime Minister Narendra Modi will launch the Bharatiya Janata Party's (BJP) poll campaign for the upcoming Lok Sabha elections in Jammu and Kashmir on Thursday, 28 March.
BJP sources said the grand start of the party's election campaign in the region will begin with Modi's 'Vijay Sankalp rally', scheduled to be held in the outskirts of Jammu city at the Doomi panchayat in Bhalwal.