Unlike 2014, the economy is no longer the focal point of the Bharatiya Janata Party (BJP) campaign.
While five years ago, the party's emphasis was on a market-driven pursuit of across-the-board economic growth 'sabka saath, sabka vikas', the focus has now shifted to nationalism.
There was a slight detour as when the Rashtriya Swayamsevak Sangh (RSS), the BJP's mentor, wanted the emphasis to be on immediately starting the construction of the Ram temple, bypassing the fact that the Supreme Court was considering the issue.
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